EU CBEC Forum

The EU CBEC Forum is a comprehensive event for the digitisation of the retail industry.

GOAL

To bring European retailers and brands together with international digital players, such as marketplaces and service providers, to foster digitisation and cross-border e-commerce.

OFFERED

The event will comprise three different areas with main stage speeches, booth exhibition and tech showcases to support SMEs at different stages of digitalization, as well as provide new business opportunities for all players involved.

Four main themes closely related to the transformation of the retail industry seen from the perspective of six different product categories:  food & beverage, dietary supplements, beauty & cosmetics, OTC medicines,  mother & baby and fashion.

PROGRAMME

DAY 1 | 1st December

9:20-9:30 Keynote address

9:30-10:15 The New Normal: Change and (the need for) adaptability

10:15-11:00 Discover the e-commerce hub of Liege Airport

11:00-11:45 Live Commerce: Feel the atmosphere of a new shopping era

11:45-12:30 E-commerce stories: How did you go digital?

12:30-13:15 Q-Commerce: Big changes and opportunities for EU grocery markets

12:30-13:15 (ONLINE) B2B e-Commerce: Traditional is out, digital is in

14:45-15:30 Digital Customs Management System and VAT

15:30-16:15 E-business in the food industry

16:15-17:00 Alibaba and Belgium: Evolution of online commerce.

17:00-17:30 EU CBEC Awards

DAY 2 | 2nd December

9:30-10:15 What the Chinese want: cross-border health, beauty and lifestyle retailing

10:15-11:00 (ONLINE) E-commerce in France: The latest news about online sales

10:15-11:00 (ONLINE) Exporting to the world with alibaba.com

11:00-11:45 Reaching the UK and Russia: What's new in online sales?

11:45-12:30 Challenges of first-haul air freight for e-commerce

11:45-12:30 (ONLINE) Czech market: digital consumer landscape

14:45-15:30 Robots in e-commerce: new technologies for logistics

14:45-15:30 Cainiao and the Liège Trade Center

15:30-16:15 On the road: the journey of an e-commerce package

16:15-17:00 Chinese business culture

17:00-17:10 Closing speech

DATE AND PLACE

It will be held on 1-2 December 2021 in Liège, Belgium, but can be followed online.

MORE INFORMATION